Making big waves in a lookalike industry
When you can put every brand next to one another and say to yourself, “which is which?” there’s a problem. MoistureShield® Composite Decking wanted to stand out and prove that they can more than compete with the big guys, so I helped them rejuvenate their brand and positioning to stand out and make an aggressive statement.

"I am truly blown away and forever grateful to everyone on the team. We’ve all grown an amazing brand and set the standard for how we roll around here."
Senior Brand Manager, Oldcastle APG
Dynamic digital ads with informative hover over touch points.
Campaign brand launch at the International Builders Show in Las Vegas.
We executed a teaser campaign prior to the event with tightly cropped brand images on instagram, then finally revealed the full image.  Moistureshield The Solid Core Difference is at #IBS2019 booth #N755
Performance Iconography
We developed a series of consistent, at-a-glance visual indicators to help customers get to know the benefits MoistureShield has to offer.
Animated banners
Digital banners targeting regional contractors with Solid Core messaging.
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