I developed a clear and differentiated messaging that helped MoistureShield stand out from the competition and separated them from the sea of sameness, as well as educate audiences on the Solid Core Difference™. The only composite decking board in the industry that can be installed on the ground, in the ground and underwater.
MoistureShield is the only board that fully encapsulates each wood fiber in the board’s core with a protective barrier, allowing it to resist virtually all damage from moisture. I created a position and campaign around this innovation, which helped us not only go after other wood composite brands but also pressure treated lumber.
website design MoistureShield.com
