Michelin Sema Exibit
Michelin's SEMA Exhibit was designed to look like a racetrack. For consumer entertainment, we used Segways outfitted with Michelin tires and race car graphics to race around the track.
Michelin's SEMA Exhibit was designed to look like a racetrack. For consumer entertainment, we used Segways outfitted with Michelin tires and race car graphics to race around the track.