A thank you, follow-up handmade wooden menu case was sent to top marketing executives at IHOP a few days after the pitch. A thank you video player was embedded in the menu covers. The video starts to play as soon as the menu is opened. The account was awarded a week later.
The video player was embedded into the menu covers. Real pancake mix was used to illustrate the IHOP storefront.
Ihop in store plates with humorous messaging