ConnectiCare®. Who we are?
In 1981, we set out to make a health insurance company we could be proud of. Our goal wasn’t to be the biggest one. It was to be the better one. The one that people would tell their friends about. The one that people would recommend to their families. The one that employees and partners would be proud to work with.
The assignment was to rebrand their identity but not lose who they are in the community. They wanted to keep that neighborhood quality about themselves because they do more for their customers. The warm, approachable feeling is in the heart.