cadillac.com
Beautiful Design Meets Intelligent Data
The Cadillac Handraiser Management Program (HRMP) is a data-driven, responsively designed email fulfillment program that responds to customer-requested information with highly customized, personalized content. The creative is dependent upon the customer’s source of request, vehicle of interest, number of vehicles requested and ownership status. The deployment strategy combines shopping behavior insights with the customers’ click-through activities.
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