The Cadillac of Escalades
The 2015 Escalade was one of the most anticipated launches in Cadillac history.
As such, this 60-page catalog had to reflect the level of design, craftsmanship and detail that transformed an American icon. We upped the luxury using gatefolds, embossing, soft touch varnish and premium paper stock, helping to increase readers’ purchase consideration and brand perception. It also won the 2015 U360 design award which pays homage to projects that perfectly weld creative, paper and print into one.
Electrifying Design
This 50-page catalog brings to life the story of one of the premium electric vehicles in the market. With an elegant, sophisticated design that features gatefolds, embossing, soft touch varnish, vellum and premium paper stock, it educates and impresses intenders, helping increase brand perception and purchase consideration.
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