Chevrolet teamed up with Guy Fieri, award-winning chef, restaurateur and television culinary star, to create the ultimate ballpark snack--the Apple Pie Hot Dog.
The Apple Pie Hot Dog, which brings together two quintessentially American foods in a single and crave-worthy snack, is inspired by a notable Chevrolet television advertisement from 1975. The ad’s jingle asserted “baseball, hot dogs, apple pie and Chevrolet go together in the good old U.S.A.” Chevy enlisted Fieri to lead the development and creation of the recipe.
The one-of-a-kind recipe featured an all-beef hot dog, apple pie filling, and Fieri’s signature bacon jam, enveloped in flaky pie crust, and topped with an apple mustard drizzle, apple pie spice, and demerara sugar. The Apple Pie Hot Dog was offered exclusively to attendees of MLB at Field of Dreams in Dyersville, Iowa, on Aug. 12, 2021.
Winner of Bronze Clio
Apple Pie Hot Dog Interactive mailer to media
Apple Pie Hot Dog Apparel
Credits: Chief Creative Officer, Gary Pascoe, Creative Directors, Dan Marvin and Dave Muller, Design Director, Luke Palushaj, Creative Director of Design, Jacob Rosenburg, Art Director, Alex Sheldon. Client, Chevrolet, Agency, Commonwealth McCann Detroit, Public Relations Weber Shandwick,